Typography 1

Below are my three colored thumbnails  I used a simple blue/teal color pallet that gave an old but modern take with neutral brown colors. I made my background colors all a light brown color like when looking at an old page in a book written decades or centuries ago. (Baskerville was created in the 1750s!)      For my 1st image , I reworked the positioning and hierarchy of the title and the year of the font's creation. I created contrast in the overlapped letter with slightly different colors but in the same family which is a bit more opaque than the title, subtitles, and year.        For my 2nd image , I didn't change much of the location of my hierarchy, but when using illustrator, I plan to mess around with either having the Title be inside the letter B or sitting on top like the side of the B is a line.       For my 3rd image , I created a more straightforward design as the Baskerville type is very clean and simple yet ...

John Baskerville:      John Baskerville (1707-1775) created the typeface Baskerville in 1757 in Birmingham, England. He started his printing journey in an interesting way unlike being a typical apprentice at a local newspaper. Baskerville engraved tombstones at just age 17 and when he turned 20, he not only had his own engraving business but taught bookkeeping and writing. By age 44, he began to experiment with greater typography and then created the famous Baskerville  typeface named after himself.        The font is considered a traditional sharp serif typeface, but a transitional font as well. Baskerville comes from the "old style" type but has a "modern" flare to it. A specific letter, "Q" has a very exaggerated serif which is well known in the Baskerville style. The font has helped increase the readability of industrial book printing. It holds a thin, classic, and crisp finish when printed with good-quality paper and ink. Like the font ...

My three reworked Designs: 1. Symbol:     For this design, I tightened the kerning of the Heading as well as made my body text smaller but added a larger leading between the lines to make the text more readable.  2. Heading:           For this remake, I changed the positioning of the text to create a stronger balance between the body text and Theta Symbols. By doing so I split up my text as well as added a second symbol. I used a triangular shape as well to create a clean and more readable body text.  3.  Text     For this revision's composition, I created a border that was not as competitive with my text. I also justified my body text and created more space but in a square-shaped body. One other thing I worked on was putting the symbols in the corners to help build off the border for the main text to stand out. 

     I choose numbers 7, 20, and 30 from my previous 30 sketches and redesigned them with color. After playing around, I found that 2, 5, and 9 were more contrasting and expressed positive use of space. Each of these designs stood well by showing the symbol, heading, or text as the focal point.  9 Sketches: 3 Final Designs (1st=Symbol, 2nd=Heading, and 3rd=Text)

  Theta: (Uppercase : Θ  Lowercase: θ ) Theta is the 8th letter in the Greek alphabet and represents 9 in the numerical system. It was derived from the letter Teth in the Phoenician alphabet, which means wheel. Compared to the Roman Alphabet with 26 separate letters, Theta combines “T” and “H” to create a “Th” sounding symbol. Early forms of the Theta symbol were a cross inside a circle, a horizontal line across a circle, and a dot inside of a circle. Today, Theta is used as a science and math symbol as well as a symbol of death because the character looks similar to a skull.  Source: https://mythologian.net/theta-symbol-meaning-theta-letter-sign-greek-alphabet-science/   Sketches:

For this reworking, I created a larger-sized title and greater contrast in the fonts from bold italics on the first part and the second part having regular text, yet less space between words by kerning. Along with those two changes to the title, I played with the leading to have a contrast with the hierarchy. I also made the bolding of the first paragraph from semi-bold to just bold as a larger contrast. Overall with each variation, I tried to really pay attention to the number of words on a line and make the lines more even.  Left Right Centered Justified