Week 5: Type Designer Poster Project (Words and Thumbnails)

John Baskerville: 

    John Baskerville (1707-1775) created the typeface Baskerville in 1757 in Birmingham, England. He started his printing journey in an interesting way unlike being a typical apprentice at a local newspaper. Baskerville engraved tombstones at just age 17 and when he turned 20, he not only had his own engraving business but taught bookkeeping and writing. By age 44, he began to experiment with greater typography and then created the famous Baskerville typeface named after himself.  

    The font is considered a traditional sharp serif typeface, but a transitional font as well. Baskerville comes from the "old style" type but has a "modern" flare to it. A specific letter, "Q" has a very exaggerated serif which is well known in the Baskerville style. The font has helped increase the readability of industrial book printing. It holds a thin, classic, and crisp finish when printed with good-quality paper and ink. Like the font being a transition, the world of Europe was also transitioning with the visual arts, architecture, and technology of the Industrial Revolution at the time of the creation of Baskerville. Today Baskerville is used in academic publications as well as other titles and posters as it's a very readable font. 


Links to Sources: 
https://dmcwo.github.io/dmcwo/blog/visiting-baskerville/ 
https://morganlmurrayims224researchtopic.wordpress.com/2014/06/28/baskerville/
https://www.uh.edu/engines/epi1761.htm


Sketches: 















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